WHY YOU MUST DO BUSINESS
WITH FAMILY
One thing that makes Africa and Africans special is our love
and respect for FAMILY. The African society prides itself in with the
institution of family. This in itself has positively affected our lifestyles
including our businesses.
Quickly we would examine few reasons why we MUST involve
family in our businesses.
1.
EASY START UP: The fastest way to start any
business is taking full advantage of the family line. Over time many great
entrepreneurs started multinational organizations by using their Spouses,
brothers, sisters, and children as Receptionist, Cleaners, Marketers and many
more. Even in the church business, a
Pastor wife can be the Women’s Leader, Assistant Pastor, Treasurer, Choir
Leader and even the Sanitation Unit Leader. All these can be possible because
most times the love shared by family makes it easier for them to believe and
support your dream without any direct plan for a reward. Many people support or help businesses only
when they have seen it thriving, however family is always ready to help… As
long as they have faith in you.
2.
ENHANCES UNITY:
In dealing with humans, there is a tendency for people to err and offend
each other, however when Family is involved in a particular business, their
bond becomes stronger. Minor challenges are forgiven and forgotten all because
of the growth and success of the business. The fact that they both have
something bigger than their ego, or pride to protect will make them settles
disputes quickly and amicably.
3.
INCREASES LOVE: There is nothing as pleasant as
working with/for someone you love. Working with a family breeds and atmosphere
of love and where there is love there is higher possibility for higher productivity.
The working atmosphere most times affects the productivity of the workers. A
work environment filled with hate can bitterness can never produce good
results.
4.
CONTINUITY: What will be a man’s gain if he
spends years building a business empire without a sure plan for continuity? The
best people to live a dream are does closet to the owner of the dream. To
ensure that your sweat and labor is not tarnished or forgotten, it is important
that family is involved in the business you are into. With family, you can be
assured that the founding Principles, Traditions and Goals of the business
would be upheld. This is way better than having a stranger coming to
reconstruct a foundation you have already laid.
5.
SECURITY: in today’s business world, TRUST is
very scares if not absent. Many people cannot be trusted; however, its remains
safer to trust Family than an outsider. Sometimes in the course of running our
businesses we may be tempted to delegate certain financial transaction to
others. Delegating to family is less risky because you know the root of that
family member; unlike an outsider that you have no clear idea of his/her past
except for their CV.
Business is good, but a man with family has more wealth. To
build a great generational business empire, it is important you careful
integrate your family to your business. When this done, you can be sure that
your business would thrive successfully with or without your direct presence.
